DISCOVER
THE BEST CLOTHING IN THE WORLD, FOR THE WORLD.
Discover the best Recycled, Regenerative or Organic clothes from brands who put Planet Before Profits
DISCOVER BRANDS WHO GIVE A SH*T ABOUT OUR PLANET
Style That Is Also Sustainable
Every product has been independently evaluated to ensure true sustainability
FOUNDER FAVOURITES: BLACK TEES
Discover the Planet's most sustainable black tees.
“Finally, somewhere where I can shop cool sustainable clothes all in one place - thank you. I love that you can see how brands use their profits as well - makes it even more feel good.
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“It used to take so long to check if a brand was sustainable or not but not anymore. Love the tees and came super quick!
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“Now my husband can't complain when another package arrives through the post - he gets great new clothes and it also helps the planet, plus i get a stylish husband :)
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Planet First Brand
Every brand has made a commitment to putting planet before profits
100% Recycled & Under £30
SAVE MONEY & THE PLANET
Sustainable products don't have to cost the earth
HOW DO WE KNOW EVERYTHING IS SUSTAINABLE?
P.E.T.A.L.S EVALUATION SYSTEM
We independently evaluate every brand, product and supply chain across 50+ key evaluation points to create the HOAP Sustainability Scores.
We require transparency from any brand that features on HOAP, and collaboration to address issues and improve the sustainability of their products.
Every year, our product evaluation criteria has grown and technology has advanced, which means HOAP Sustainability Index scores can change in line with new best in class products.
Every single product's Sustainability Score is clearly presented on every product page.
SPRING ESSENTIALS
Where Style Is Planet Friendly
- Men's Overshirts
- Men's Fleeces
- Men's Jeans
Summer Essentials + founder favourites
easy changes
BUY BETTER BY DEFAULT
We don't sell any old shit and we never will.
We want every purchase to be considered.
We want every product to positively impact the people who make it and the planet.
Everything we sell is truly sustainable, independently evaluated and guaranteed by us.
If it isn't truly sustainable, it isn't on HOAP.
OUR ETHOS
COMPOUNDING BETTER DECISIONS
Our ethos lies in compounding positive changes - We believe if we all made better decisions, then we'll make a huge difference to the future of the planet and that's what we're here to do.
HOAP stands for Helping Our Awesome Planet and that's at the heart of everything we do. We use profits to advance the fight against climate change because clearly our Governments won't. We believe advancing technology is the key to reducing the impact of the biggest challenges our planet is facing, and so, we use our profits to support this innovation and advancement.
ALL NATURAL VIBES ONLY
Natural does it best, especially when it comes to colours.
Saving the planet really shouldn't be hard
Every product has a P.E.T.A.L.S Sustainability Score shown - our score of how sustainable it is.