Discover the planet’s truly sustainable products from brands trying to protect our home. We check the facts, everything else is your choice.
SHOP THE PLANET'S BEST BRANDS ALL ON HOAP
easy changes
BUY BETTER BY DEFAULT
We don't sell any old shit and we never will. We don't want to encourage frivolous purchasing, unlike most stores we want every purchase to be considered.
Everything we sell is truly sustainable, independently evaluated and guaranteed by us.
If it isn't truly sustainable, it isn't on HOAP.
100% Recycled & Under £30
SAVE MONEY & THE PLANET
Sustainable products don't have to cost the earth
OUR ETHOS
COMPOUNDING BETTER DECISIONS
Our ethos lies in compounding positive changes - We believe if we all made slightly better decisions, then we'll make a huge difference to the future of the planet and that's what we're here to do.
We put our money where our mouth is, we Greenwash Guarantee™️ what we sell, and we use our profits to compound protection of our planet.
Shop The Best
- Men's Organic T-shirts
- Men's recycled t-shirts
HOW DO WE KNOW EVERYTHING IS SUSTAINABLE?
P.E.T.A.L.S EVALUATION SYSTEM
We independently evaluate every brand, product and supply chain across 50+ key evaluation points to create the HOAP Sustainability Scores.
We require transparency from any brand that features on HOAP, and collaboration to address issues and improve the sustainability of their products.
Every year, our product evaluation criteria has grown and technology has advanced, which means HOAP Sustainability Index scores can change in line with new best in class products.
Every single product's Sustainability Score is clearly presented on every product page.
Saving the planet really shouldn't be hard
Every product has a P.E.T.A.L.S Sustainability Score shown - our score of how sustainable it is.