Our Journey
to saving this planet we call home
UNDERSTANDING
OUR MISSION
We're here to save our planet by being a source of solutions to the problems we face.
We're taking on the industries that impact us all.
We're shining a light on the pioneers and removing excuses to not buy better.
Our mission is to make ourselves redundant, then we know our mission is complete.
understanding
What Makes A Product Truly Sustainable?
Production
Are they made with a view to protecting the people and planet now and in the future?
Functionality
Is the product capable of doing what it was designed, made and sold to do?
Durability
Does it last? Is it built to withstand the tests of time and the rigours of it's purpose?
If the answer is no, then they're not truly sustainable
As a community, we can keep brands honest - we rely on your input and feedback to ensure we deliver on the north star of truly sustainable. For this, we will always be indebted to you.
OUR ETHOS
Compounding the impact of choosing better en masse will have a far greater impact than pushing for perfection immediately.
We believe we can be a platform to drive impact at scale, by putting sustainability at the fore; by making everything Sustainable By Default.
Our Values Underpin Everything
Independence
We can never be influenced, pressured or manipulated. We can stay true to our values in order to achieve our goals.
Transparency
We built our sustainability evaluation system with transparency in mind. Giving you information to make decisions beyond just trusting us.
Integrity
Our integrity is key to change; that's why we've done something no one else has and guaranteed every product we sell
SOCIAL RESPONSIBILITY
We aim to use our profits to drive change, protect our planets and positively impact our community.
The best way we can drive change is to grow.
Changing behaviours of consumers and our community is key.
The best way we can protect our planet is three fold:
- Fund activism, fight the causes and corporations behind of destruction of our natural environment
- Use economics, divert money away from businesses that harm the planet to businesses that help it
- Fund innovation, accelerate change through the innovation of new technology
The best way we can positively impact our community is to invest in them
We look to educate where we can, not lecture. We look to invest in our teams and processes to accelerate our impact